Digital Marketing Agency for Small Business

This is the first of the series of videos we have done to help you understand  " Fundamentals of Digital Marketing " Fundamentals of Digital Marketing - Video Transcription Hie everyone welcome to our session what is digital marketing. In this session, we will be covering topics like Introduction to Digital Marketing, difference between digital marketing and internet marketing and I be will talking about different types of digital marketing mediums like SEO, PPC, social media marketing, email marketing, affiliate marketing and many more. We will be ending the session by discussing about the traditional methods of marketing vs digital marketing & the benefits of digital marketing.

Digital marketing is a necessity, period. A relatively new, yet old concept. Something widely accepted now, in contrast to the past. If I had to write this article some 5 years back, things would have been much different. It was a sector yet to be explored, with limited digital marketing career opportunities . Digital marketing 5 years back, was anything but mainstream. Most Indian companies were relying on the practices of traditional marketing. But after realising the importance of the evolving technologies with market forces, it kind of became a mandate to start practicing digital marketing. Let’s have a look at some recent data to determine how it became the mainstream source of marketing. Bangalore, 18 th July 2016: The Digital Marketing Industry Report 2016 was released by Social Beat. The report is based on a survey conducted in May-June 2016. A total of 376 CMOs and Marketing Heads across India participated in the survey.

Internet, as a collaboration tool! The Internet is a place where we all get connected through Google search, social media, email and different social networking websites. As per latest research, the usage of Internet has increased twice of what it used to be 10 years back. (source-http://www.internetworldstats.com/emarketing.html) What makes the internet so appealing? The power to share information and knowledge is what has turned the internet from a simple project to a tool which has become an indispensable part of our lives. We can share thoughts. We can share content. We can read ideas of others, etc, etc. In a nutshell, Internet today is the biggest collaboration space every built. The rise of Internet The very fundamental of marketing and promotion is to reach the target audience. A few years back, the target audience were a scatted lot. You would find them scattered in a huge space. Hence, the astronomical budgets of corporate to reach them. The onl